Privacy Statement for Ad Serving
The following document discloses the information gathering and dissemination practices for advertisements served by AdSpeed.com Ad Server (AdSpeed).
Personally Identifiable Information (PII)
AdSpeed does not collect personally-identifiable information for advertisements served by AdSpeed. Information such as name, address, email address, telephone, SSN and other private data are considered personally-identifiable information.
Information Collection and Use
Non-personally identifiable information is automatically recorded in our system when you view, click or interact with an advertisement served by AdSpeed: anonymized/truncated IP address (geographical information), truncated referring page URL, truncated visited page URL, viewed/clicked ad ID, zone ID (ad placement), user-agent string (browser and operating system information), language, screen resolution, time zone, date and time. Numeric counters are also increased upon certain activities such as the number of ad views and ad clicks. This information is used to target advertising and generate reports on ad campaigns.
AdSpeed does not share these non-personal records with any third-party entity other than the original publisher, which uses AdSpeed for serving ads on their website. If you want to know how the collected data is being used, please contact the individual publisher, which is the website you visited, for a copy of its privacy statement.
To protect your privacy, not all non-personal records are processed and retained. By default, non-personal records are randomly selected for retention while the rest is deleted. Our client can optionally purchase a paid add-on from us to keep more records.
Non-personal records older than 90 days are permanently deleted from our databases and cannot be recovered. On the other hand, numeric counters (eg: daily, monthly, total impressions, etc.) are retained for as long as the client’s account is active.
AdSpeed uses a browser cookie, a data file stored within your browser, to record ad performance metrics such as ad views and ad clicks. Our browser cookies do not contain any personally identifiable information. The table below lists the cookies used for ad serving by our system:
Name Content Purpose Expiry
ACLFreqCap + [Letters and Numbers] Numeric ad/zone/group/campaign ID, numeric timestamp and numeric view/click counter. No unique user identifier Frequency/time capping. Eg: ad ABC is limited at 10 impressions per viewer per day 30 days from now
as + [Letters and Numbers] Numeric ad ID. No unique user identifier Verify an ad click from a viewed ad 30 days from now
[Letters and Numbers] + uniraw Numeric ad ID and numeric timestamp. No unique user identifier Ad targeting: show/hide an ad based on previously viewed/clicked ads
Ad reporting: unique and gross counter. Eg: Ad ABC has 1000 gross impressions and 900 unique impressions. 10 gross clicks and 9 unique clicks 30 days from now
ASConvTracker Numeric ad/zone ID and numeric timestamp. No unique user identifier Record a conversion from a click or a view 30 days from now
ASOptOut On/Off Opt-out status cookie. When this cookie exists, our system removes our other existing cookies and does not set new ones 365 days from now
Spyware, Malware and Deceptive Advertising
Our Terms of Service describes our policy against spyware, malware, unwanted adware and deceptive advertising. AdSpeed is strongly against malicious practices to trick or harm web visitors. We do not serve ads for, or in, spyware/malware applications and sites. We strictly enforce this practice by taking all necessary actions, including suspending and removing any violator, to protect your privacy and our own reputation. Learn more
AdSpeed is an independent ad server and we do not share visitor’s data between different publishers or with other ad servers. It means we do not trace or track your surfing habits across different websites or devices.
External and Third-Party Links
The ads we serve might contain links to other websites. We are not responsible for the privacy practices or the content of such websites. We encourage you to read the privacy statements of such websites to understand how they collect and use your data. This Privacy Statement only applies to information collected by our system.
Protecting your information and honoring your privacy preferences are very important to us. To disable existing and future cookies created by AdSpeed Ad Server on your computer, you can opt-out or turn on the Do-Not-Track feature in your browser. By enabling Do-Not-Track in your browser, our system will remove all existing cookies and create the opt-out cookie to remember your preference. To opt-out manually, please click on this link or click the button below: